Peiker CEE's CEECOACH PLUS is a wireless communication system that allows multiple participants to communicate and share experiences in real time and over long distances.
Our task was to position the new CEECOACH PLUS for target groups in the outdoor and action sports sector both visually and in terms of content.
The overarching motif "Experience. Together. Now." puts the emphasis of communication on the immediate shared experience. A diverse world of images and colors underscores the experience factor and demonstrates the many possible applications of CEECOACH PLUS. High-quality product illustrations create value and showcase the CEECOACH PLUS in the outdoor segment.
Leading motif creation, communication mechanics, brand design, product renderings, advertisements, packaging
The mechanics of communication
Corporate Design
Product renderings
The graphic product imagery works with high-resolution 3D renderings that present the CEECOACH PLUS in the context of expansive color fields. The dynamic lighting moods create a sense of excitement and emphasize the value of the product design.
Display communication
Packaging
For the rollout of CEECOACH PLUS, the previous packaging concept was revised and relaunched in line with the newly developed brand design. In addition to CEECOACH PLUS, other packaging from the PEIKER CEE family product range was also customized and produced.
