INSM is reinventing itself and LIGALUX is developing the new visual identity. New colours, clear typography and a graphic framework make the INSM fit for the future.
The INSM has adopted a new self-image for the future:
The social market economy as a regulatory framework for solving future challenges. It is precisely this claim that is realised in the new corporate design. More creative clarity and a more factual tone that gives the INSM's topics a new framework.
The so-called "regulatory framework" is integrated as a new design element in the new INSM image. It forms the framework for all content and topics that the INSM wants to communicate "effectively" in the future.
